MODAFABRIEK AW15

Modafabriek Trade Show in Amsterdam

Duel Denim had the opportunity to attend Modefabriek in Amsterdam on 25th and 26th January. With two busy and exciting days, in amongst 600 different brands and over 19,000 visitors from the Netherlands, Europe and overseas, we were overwhelmed with the interest in Duel Denim and our Autumn / Winter 15' Collection.

Our Autumn / Winter 15' collection is based on 6 Cycles:

Natural comes first in the cycle, which is of course raw denim, untreated with a rich clean base colour, in its pure and natural form.
Gradual is second, with a subtle fade out effect this allows the wearer to break into the garment, softening the fabric and personalising it to their unique shape.
Optimum is next showing natural exposure and repeated wash cycles allowing the garment to reach its peak.
Vintage is the fourth cycle, allowing the garments characteristics to start opening up as it is worn, giving an authentic, enhanced fade out appearance.
Distress is fifth in the cycle. This is where the garment has aged, been stripped of its colour through wear and tear and comes to the end of its cycle, finally forming an identity.
Advanced is the final cycle, which gives the opportunity for the denim to progressively move forward and evolve by combining innovated fabrics, patterns, wash treatments and motivated talented artisans.